So you’ve decided to start a business. Fantastic! You spend the time pin pointing all the essential elements, you even have a full brand developed, but how do you get people to know you’re there and you’re ready to offer them services or products? Marketing...

Instagram Reels dropped just a last week and everyone’s all over it already. Instagram announced Reels on Wednesday, last week, their new way to create and discover short, entertaining Instagram videos. The consensus around the Internet is that it is Instagram’s response to TikTok. The...

Last week Instagram announced a new feature they are currently rolling out – Instagram Guides. They prefaced their announcement emphasising that their goal for Instagram is to become a place for truly reliable information and inspiration. This lead them to introducing Guides, a way to...

Whether you are working from home or not, we’re sure you’ve heard of Zoom - video conferencing app. This app took off massively once the lockdown hit, proving to be one of the best tools out there for virtual meetings. That being said, it can...

Have you ever found yourself almost obsessively checking how many people followed and unfollowed you on your accounts? Then, my friends, you might have been struck by the vanity metrics virus! Read on about what are vanity metrics and why actionable metrics are more useful....

Everyone speaks about content strategy, what’s the best time to post on social media, how often should you post and what are social media techniques. But do you how to come up with ideas for your social media, how to plan your content and how...