So you’ve decided to start a business. Fantastic! You spend the time pin pointing all the essential elements, you even have a full brand developed, but how do you get people to know you’re there and you’re ready to offer them services or products? Marketing...
Instagram Reels dropped just a last week and everyone’s all over it already. Instagram announced Reels on Wednesday, last week, their new way to create and discover short, entertaining Instagram videos. The consensus around the Internet is that it is Instagram’s response to TikTok. The...
Last week Instagram announced a new feature they are currently rolling out – Instagram Guides. They prefaced their announcement emphasising that their goal for Instagram is to become a place for truly reliable information and inspiration. This lead them to introducing Guides, a way to...
Over 95 million photos are shared on Instagram every single day, and if you use Instagram, then we are sure you ran into an ‘aesthetic’ feed at least once in your life. This is what we call an Instagram theme, and it is by no...
Whether you are working from home or not, we’re sure you’ve heard of Zoom - video conferencing app. This app took off massively once the lockdown hit, proving to be one of the best tools out there for virtual meetings. That being said, it can...
We are sure you’ve heard of Writer’s Block – “a condition […] in which an author loses the ability to produce new work or experiences a creative slowdown” (source). This kind of writing block applies to those who work hard to keep their social media...
Many businesses that have had to shut during COVID-19 lock-down, and perhaps chose the route of getting their voice and their shops online, have come to a realisation that social media is not just an option, but a necessity in today’s world. It is a...
Have you ever found yourself almost obsessively checking how many people followed and unfollowed you on your accounts? Then, my friends, you might have been struck by the vanity metrics virus! Read on about what are vanity metrics and why actionable metrics are more useful....
Everyone speaks about content strategy, what’s the best time to post on social media, how often should you post and what are social media techniques. But do you how to come up with ideas for your social media, how to plan your content and how...
Instagram Stories are "IN" more than ever before! If used regularly and properly, Insta Stories could be just the thing that gives a boost to your brand marketing on Instagram. Why should you use Instagram Stories? Reach a wider audience within Instagram by engaging more effectively with...