Have you ever found yourself almost obsessively checking how many people followed and unfollowed you on your accounts? Then, my friends, you might have been struck by the vanity metrics virus! Read on about what are vanity metrics and why actionable metrics are more useful....

Everyone speaks about content strategy, what’s the best time to post on social media, how often should you post and what are social media techniques. But do you how to come up with ideas for your social media, how to plan your content and how...

Instagram Stories are "IN" more than ever before! If used regularly and properly, Insta Stories could be just the thing that gives a boost to your brand marketing on Instagram.   Why should you use Instagram Stories? Reach a wider audience within Instagram by engaging more effectively with...

  What is the difference between a Facebook Page and a Profile? Most businesses use a Facebook page, but some businesses use a Personal profile. These are the businesses that ask you to “Friend” them as they would a person. Usually, with a business page, you “Like” a...

Why would someone buy your services/product from you by connecting with you on social media? Do you think the people who “follow” you or “like” you on social media actually dislike you? Well the clue is in the words! Probably not! What makes them interact with you?...

It is generally accepted in business that the best source of new customers is via your, already very happy, existing customers. Happy with your exceptional customer service, they will tell their friends, who in turn when needing that service, will remember the recommendation. These new...

What is the purpose of Social Media? Social media allows you to interact with your customers and potential customers but also, probably more importantly, the other way round. Your customers can “speak” to you quickly and easily. “Is this not scary, what if they are rude to...

Does your business really need to use Social Media? Do colleagues keep telling you that you really need to get on Twitter or maybe an Instagram account? Maybe they have a point but you really don’t feel comfortable with it. It’s not for everyone but you may...

Which Social Media channels should I focus on? We recommend starting with “The Big Three” Facebook, Twitter and LinkedIn. These sites still take up the Lion’s share of the social media usage with each one having a slightly different demographic. Facebook - UK users 31 million 26% of this group...