Why would someone buy your services/product from you by connecting with you on social media? Do you think the people who “follow” you or “like” you on social media actually dislike you? Well the clue is in the words! Probably not! What makes them interact with you?...

It is generally accepted in business that the best source of new customers is via your, already very happy, existing customers. Happy with your exceptional customer service, they will tell their friends, who in turn when needing that service, will remember the recommendation. These new...