So you’ve decided to start a business. Fantastic! You spend the time pin pointing all the essential elements, you even have a full brand developed, but how do you get people to know you’re there and you’re ready to offer them services or products? Marketing...
Many businesses that have had to shut during COVID-19 lock-down, and perhaps chose the route of getting their voice and their shops online, have come to a realisation that social media is not just an option, but a necessity in today’s world. It is a...
A good social media strategy requires consistency and persistence, the odd post here and there really doesn’t work. This means many businesses use an agency to manage their social media for them, which can work brilliantly. At Interphase we want to become part of your...
What is the difference between a Facebook Page and a Profile? Most businesses use a Facebook page, but some businesses use a Personal profile. These are the businesses that ask you to “Friend” them as they would a person. Usually, with a business page, you “Like” a...
I have already mentioned about attracting new customers via social media but what of your existing customers? Why would they connect and what have they to gain and ultimately what have you to gain? Using social media is an excellent, quick and economic way of getting...
Why would someone buy your services/product from you by connecting with you on social media? Do you think the people who “follow” you or “like” you on social media actually dislike you? Well the clue is in the words! Probably not! What makes them interact with you?...
When should I post to Facebook and how often? Should I link my Twitter account to my Facebook account ? What is the best time to post? All these questions and more are very commonly asked. I talk to people regularly who have experiences of getting advice from...
It is generally accepted in business that the best source of new customers is via your, already very happy, existing customers. Happy with your exceptional customer service, they will tell their friends, who in turn when needing that service, will remember the recommendation. These new...
Does your business really need to use Social Media? Do colleagues keep telling you that you really need to get on Twitter or maybe an Instagram account? Maybe they have a point but you really don’t feel comfortable with it. It’s not for everyone but you may...
Which Social Media channels should I focus on? We recommend starting with “The Big Three” Facebook, Twitter and LinkedIn. These sites still take up the Lion’s share of the social media usage with each one having a slightly different demographic. Facebook - UK users 31 million 26% of this group...