Last week Instagram announced a new feature they are currently rolling out – Instagram Guides. They prefaced their announcement emphasising that their goal for Instagram is to become a place for truly reliable information and inspiration. This lead them to introducing Guides, a way to...

Have you ever found yourself almost obsessively checking how many people followed and unfollowed you on your accounts? Then, my friends, you might have been struck by the vanity metrics virus! Read on about what are vanity metrics and why actionable metrics are more useful....

Instagram Stories are "IN" more than ever before! If used regularly and properly, Insta Stories could be just the thing that gives a boost to your brand marketing on Instagram.   Why should you use Instagram Stories? Reach a wider audience within Instagram by engaging more effectively with...