Have you ever found yourself almost obsessively checking how many people followed and unfollowed you on your accounts? Then, my friends, you might have been struck by the vanity metrics virus! Read on about what are vanity metrics and why actionable metrics are more useful....

Everyone speaks about content strategy, what’s the best time to post on social media, how often should you post and what are social media techniques. But do you how to come up with ideas for your social media, how to plan your content and how...

  We all know that Twitter is a great platform to start a conversation about your service or product. In fact, in just 140 characters you can spread your message far and wide with making those 140 simple letters, numbers and spaces reach a whole lot...

  What is the difference between a Facebook Page and a Profile? Most businesses use a Facebook page, but some businesses use a Personal profile. These are the businesses that ask you to “Friend” them as they would a person. Usually, with a business page, you “Like” a...

  As I have previously mentioned there are many benefits to having an up to date current blog but how on earth do I start? The easiest way is with a Word Press blog. If you go to https://wordpress.com you can register and get started straight away. If...

  Blogs are a great way to do three things.   1. To add value to your customer by giving more information Giving your customers more information than is on the website or up to date offers is simple and straightforward without having to go to the expense of...

Why would someone buy your services/product from you by connecting with you on social media? Do you think the people who “follow” you or “like” you on social media actually dislike you? Well the clue is in the words! Probably not! What makes them interact with you?...

  When should I post to Facebook and how often? Should I link my Twitter account to my Facebook account ? What is the best time to post? All these questions and more are very commonly asked. I talk to people regularly who have experiences of getting advice from...

It is generally accepted in business that the best source of new customers is via your, already very happy, existing customers. Happy with your exceptional customer service, they will tell their friends, who in turn when needing that service, will remember the recommendation. These new...