What is the purpose of Social Media? Social media allows you to interact with your customers and potential customers but also, probably more importantly, the other way round. Your customers can “speak” to you quickly and easily. “Is this not scary, what if they are rude to...

Does your business really need to use Social Media? Do colleagues keep telling you that you really need to get on Twitter or maybe an Instagram account? Maybe they have a point but you really don’t feel comfortable with it. It’s not for everyone but you may...

Which Social Media channels should I focus on? We recommend starting with “The Big Three” Facebook, Twitter and LinkedIn. These sites still take up the Lion’s share of the social media usage with each one having a slightly different demographic. Facebook - UK users 31 million 26% of this group...