Why would someone buy your services/product from you by connecting with you on social media? Do you think the people who “follow” you or “like” you on social media actually dislike you? Well the clue is in the words! Probably not! What makes them interact with you?...

What is the purpose of Social Media? Social media allows you to interact with your customers and potential customers but also, probably more importantly, the other way round. Your customers can “speak” to you quickly and easily. “Is this not scary, what if they are rude to...